【企管系碩士班】碩士在職專班楊○瑩同學於6月29日上午09:00於E30舉行學位口試
碩士在職專班楊○瑩同學
口試題目
中文:綠色行銷與綠色認知對綠色購買意願之影響:品牌形象的中介角色與綠色溢價支付意願的調節
英文:The Effects of Green Marketing and Green Cognition on Green Purchase Intention Cognition on Green Purchase Intention:The Mediation Role of Brand Image and the Moderating Effect of Image and the Moderating Effect of Willingness to pay a Green Premium.
口試題目
中文:綠色行銷與綠色認知對綠色購買意願之影響:品牌形象的中介角色與綠色溢價支付意願的調節
英文:The Effects of Green Marketing and Green Cognition on Green Purchase Intention Cognition on Green Purchase Intention:The Mediation Role of Brand Image and the Moderating Effect of Image and the Moderating Effect of Willingness to pay a Green Premium.
瀏覽數:
